Process

Listening

1. Questionnaire and Discovery Phase
This is the most important phase of any project. It will help avoid future road bumps by asking design-specific questions about the project, goals and objectives in detail. The content you provide will also serve as a checklist to make sure no one steers off course and the objectives are met.

2. Follow-up
After completion of the questionnaire, you will be contacted to discuss your answers and the project in detail. Any last minute notes will be taken and used to provide a quote and create a contract.

3. Contract Agreement
Once the contract has been reviewed and accepted, it is to be signed and returned along with the initial deposit. This is when the design process begins.

4. Research
Here, I spend time doing research on your target audience and competitors. Things that can help differentiate your brand are carefully noted and will be taken into consideration during the first phase of sketches.

Creating

5. Sketching Phase
This is where initial ideas are explored and design decisions based on the goals and research influence the direction of the design. Countless iterations of different ideas are often sketched during this time.

6. Select & Refine
Out of all the possible directions, I select three of the best concepts for further exploration and fine-tuning. Again, creativity is not limited at this stage and another round of sketching takes place all while keeping the project goals in mind.

7. The One
At this point, a direction is chosen based on my expertise and the project’s goals. A cleaned up version of the sketch is re-drawn with guidelines to adjust spacing issues, curves and angles. More or less, this is what the final will look like with minor changes.

8. Paper to Digital
The final sketch is scanned and traced using vector-based software. Any last minute adjustments or tweaks will be made accordingly.

Communicating

9. Final Artwork
With the artwork digitally traced, color is explored while keeping the goals, research findings and target audience in mind. Everything from size, spacing, and alignment are all carefully considered based on the type of application(s) the final artwork will be communicated through.

10. Presentation & Deliverables
The final artwork is supplied along with a presentation documenting the creative process and every design decision I made. Upon delivery, the final invoice will also be sent and the vector file(s) will then be emailed after the payment has been made.

 

Keep in mind that this is a broad overview and a more detailed process will be provided along with a schedule that is tailored towards your specific project.